Kateryna Rudenko

NAVIxPUMA 2024

NAVIxPUMA 2024

NAVIxPUMA 2024

Performance-meets-style collection blending esports identity with modern fashion, designed for NAVI x PUMA 2024.

Performance-meets-style collection blending esports identity with modern fashion, designed for NAVI x PUMA 2024.

Performance-meets-style collection blending esports identity with modern fashion, designed for NAVI x PUMA 2024.

Developed a comprehensive collection that merges athletic performance with everyday comfort, aligning with NAVI’s brand identity and contemporary fashion trends. The primary objective was to achieve a balance between functionality, comfort, and style, reflecting NAVI’s unique character.

Client:

NAVI

My Role:

Apparel Designer, Art director

Year:

2024

Designed the full collection, including sketches for both performance wear and lifestyle apparel.
Collaborated with PUMA and the NAVI team to select premium materials that meet both technical and aesthetic standards.
Produced detailed 3D visualizations to showcase the final designs prior to production.
Oversaw the creative direction across all stages of development.
Ensured each garment aligned with brand guidelines and was refined to a production-ready state