Kateryna Rudenko
The goal was to highlight female identity in esports through fashion, elevating visibility, confidence, and representation in a male-dominated field.
Client:
NAVI
My Role:
Apparel designer, Art director, Model
Year:
2021
My role was to initiated and led the concept for the collection from idea to launch.āØāØDeveloped the creative direction and core message celebrating women in esports. Designed all pieces in the collection, ensuring each item reflects both strength and femininity. Selected fabrics and silhouettes that balance performance, comfort, and expressive design. Created key visuals and 3D mockups for internal presentation and promotion. Crafted slogans, prints, and naming for items to emphasize the theme of empowerment. Directed the visual storytelling for the campaign ā from moodboards to photoshoot concepts.
And yes, also modeled for the campaign myself. When you believe in your work, you wear it :)
